PropertyLimBrothers Realty (PLB) and EdgeProp Singapore have signed an MOU to deepen the synergies between the two companies. Both will start a technology-sharing agreement, which will give PLB access to EdgeProp’s full suite of proprietary property analytics tools, customised for PLB’s platform. This will allow the agency’s agents access to the latest market data and analytics.

Melvin Lim, co-founder and CEO of PLB, explained that proptech and market analytics tools are pivotal to the company’s growth. In September 2022, Melvin and his co-founder, Adrian Lim, officially launched as PLB Realty.

“For real estate agents to remain relevant and knowledgeable, we must keep ourselves up to date on the latest market trends to value-add the services we can offer our clients. At PLB, our agents regularly use analytics like data comparison and price projections to advise our clients,” explained Melvin.

Bernard Tong, CEO of EdgeProp Singapore, brings up how salespersons that incorporate proptech into their services tend to stand out and open more avenues for them to succeed in a competitive market. This is in line for the increasing reliance on data to make better property decisions.

According to Tong, the MOU allows EdgeProp and PLB to collaborate and partner in future endeavours such as consumer talks and seminars for real estate professionals. The EdgeProp team worked closely with PLB to customise the front-facing portion of their platform to suit their agents’ needs, although EdgeProp still engineers the tools.

EdgeProp was the first to roll out Tower View, which provides users the ability to view property prices in development by stacks or based on storeys, allowing users to view development floor plans. PLB’s team that handle marketing and sales of landed properties use EdgeProp’s Inspector tool for lot subdivision, land zoning, and other land lot information purposes.

The amenities of Altura Executive Condominium are certainly attractive to many, like its nearby preschools, malls, and even the Bukit Batok Nature Park. Altura EC also boasts various communal facilities like a guardhouse, clubhouse, multi-purpose hall, swimming pool, tennis court, children’s playground, and a BBQ pit.

The MOU was signed on June 6, and Tong said he was happy that the relationship had progressed to an open door for continued collaborative opportunities. He added that there were also overlaps in media content and editorial coverage for both companies.

As consumers become more tech-savvy, it is necessary for agencies and portals to be supported by data and analytics in order to serve buyers and sellers in making educated property decisions, concluded Tong.